«33 characters» is a project that has made a significant mark on Russia’s cultural life, resonating deeply with art connoisseurs. This unique initiative gave each of the country’s distinguished artists an opportunity to showcase their talents by working with a single letter from the Russian alphabet. These skilled creators transformed ordinary symbols into works of art, infusing each letter with their individual style and imbuing them with profound meanings. We pioneered a global first for this project by implementing a comprehensive solution that seamlessly integrates augmented reality (AR) and web-based virtual reality (WEB VR) with the capabilities of social networks. This approach allowed us to create a unique space where physical interaction with objects scattered throughout the city is complementarily enhanced by a virtual experience. Our team succeeded in developing a new format for engaging with art, rethinking traditional approaches and expanding the boundaries of how cultural objects are perceived.